For the past months, leading international sportsbook and real money online casino 1xbet continue to make a presence online. The igaming company has been actively sponsoring different sports events and sealing partnerships with different companies and teams across the globe.
Table of Contents
Just this March, 1xbet secured an exclusive partnership with giant global eSport company ESL gaming. The two industry leaders announced their partnership last March. The said collaboration made 1xbet the first-ever exclusive global betting partner of ESL Pro Tour CS: GO, ESL One Summer & Winter Dota 2 which will run throughout the entirety of 2021 and up to IEM Katowice 2022.
With the newly formed collaboration, ESL Gaming and 1xbet will be working together to improve the experience of both fans and players in eSports.
In a press release, the two companies already revealed some areas that they are planning to work on. These include bringing special custom segments such as data-driven player impact cards, match predictions, and custom maps throughout the year in both CS: GO and Dota 2 broadcasts.
Both the parties will also be joining together to form multiple branded activations during the partnership period.
Jasmin Haasbach, Director of Global Brand Partnerships at ESL is confident that the newly signed partnership will improve the ESL Pro Tour CS: GO experiences for players and fans around the world.
“We are delighted to have teamed up with 1xBet for the first time in what is a truly global partnership. Here at ESL, experiences are at the heart of what we do and we have no doubt this landmark partnership with one of the global leading sportsbooks will improve the ESL Pro Tour CS: GO experiences for players and fans around the world,” Haasbach quoted in a press release.
Alex Sommers spoke person of 1xbet company also expresses excitement in the newly-formed collaboration. Sommer said that the partnership will allow 1xbet to expand its reach in the esports space.
“There is no better way to start 2021 than to further build on the successful launch of our already extensive esports offering. We are very happy to have secured this exclusive landmark partnership with the global category leader in the space”, Alex Sommer said in the press release.
“The ESL Pro Tour circuit is the ultimate professional CS: GO competition, and we’re thrilled to become the first-ever global betting partner here. There is no doubt our partnership with ESL will allow us to expand our esports footprint within the global esports community,” Sommer added.
1xbet other ventures in eSports Space
1xbet isn’t a stranger in the esports world. The betting and real money online casino have been covering several esports tournaments offering odds in different for online bettors around the world. The company also was bagged the Esports Operator of the Year at the 2020 SBC Awards along with two other awards namely the Marketing Campaign of the Year and Sponsorship of the Year.
1xBet sportsbook houses 10000 online sports events including more than 2000 events in 25 esports disciplines. These include Dota 2, CS: GO, LoL, and many other well-known sports.
In last year’s interview, 1xbet revealed their interest in developing new partnerships and tournaments as the esports market continues to thrive. This is why the ESL Gaming and 1xbet collaboration didn’t come as surprise.
Aside from ESL, 1xbet also signed a partnership with WePlay Esports. Their collaboration also was also finalized last March. The partnership started with the first season of the WePlay Ultimate Fighting League (WUFL) and will last throughout all WePlay Esports tournaments over 2021.
In the past years, 1xbet also collaborated with esports companies and teams like NAVI, Cascade Esports, Pro100, CIS Esports League, and HellRaisers Esports.
More About 1xbet
1xbet is a Russian online betting and an online casino for real money. The company was founded in 2007 and has acquired an eGaming license from the government of Curacao.
1xbet is one of those real money online casinos that accept players from India. The online gaming website is known for its sportsbook which covers 10000 sports events across the globe.
Aside from sportsbook, 1xbet also covers thousands of selections of online casino games such as online slot machines, table games, lottery, keno, and live casinos.
1xbet website is available in 40 different languages and supports 64 currencies including rupees and some well-known virtual currencies.
Aside from its eSport partners, 1xbet also collaborated with well-known football clubs such as FC Barcelona and leading football leagues like Serie A and LaLiga.